It all started with a hair salon in the heart of Aberaeron…

In 2019, founder of SHB, Steven Swindells, purchased Roots Hair Salon in the heart of Aberaeron, west Wales and completely transformed the business. Through complete renovations, excellent staff and sourcing the very best quality products, the business continued to attract next clients and sell the very best products.

As the online sales continued to increase, SHB was founded to be a dedicated online shop to service the whole of the UK.

From our hands on knowledge of the products we sell, to using the products in our hair salon and the excellent customer service we are known for; SHB is a business you can trust for all of your hair & beauty needs.